Program Overview

BBA in Marketing Management is a branch of management that deals with the concepts of business management. It acquaints the students to marketing theories and principles to prepare them for the industry. This course is divided into six semesters. The first four semesters cover subjects common to all programs in BBA. The last two semesters of this program focus solely on marketing as a specialization. The field of marketing is quite diverse as it applies universally to every industry.

This course encompasses traditional as well as new approaches towards marketing and enables the students to deal with real-life problems in the industry. The specializations on offer in this course are special product marketing, advanced social media marketing, search engine marketing, business marketing operations, integrated online strategies, advanced mobile marketing, business economic programs, advertising management, interactive marketing, advanced email marketing, entrepreneurship and small business development, marketing and research, advanced interactive marketing, international marketing, and accounts and bookkeeping.

Anyone who is fascinated by marketing can opt for this course. Students with self-confidence and a strong awareness of current affairs are fit for this course. This course is meant for the candidates who are blessed with excellent communication skills, teamwork, ability to motivate and problem-solving. The aspirants who are tactful in client dealing and possess patience and business and expertise are meant for this course.

Course Objectives

• To impart a holistic and in depth understanding of management skills and its various attributes.
• To induce industry oriented thinking and an accumen for understanding managerial roles and expectations.
• To imbibe the skill sets required for becoming an entrepreneur/ effective manager/successful employee.

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