Program Overview

The BBA Program in Retail Operations shall be for a duration of three years consisting of six semesters and is a judicious mix of skills relating to professional education and general education on credit based system.

Retailing is changing today, and the business environment demands professionals with an ability to learn new skill sets, adapt and think out of the box. Today, an understanding of the complete value chain of the industry has become imperative for jobs at all levels in the sector. Keeping that in mind, the program has been designed in such a way so as to provide a comprehensive view of retailing, an analysis of the retail environment and exposure to issues and developments in the industry.

BBA in Retail Management will provide rigorous business and management education as well as functional specialization in Retail Management. In fact, this program will equip the student with advanced theoretical inputs and also its applications in the business.

Course Objectives

• On successful completion of the program, besides a career in the retail sector, this program will also provide a solid foundation for employment in any industry which interfaces with retailers.

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